SJA(SH:600609) Zheng Quan Shi Bao Wang·2025-11-24 14:12Core Viewpoint - The collaboration between Jinbei Automotive and JD.com aims to establish a comprehensive cooperation mechanism in various fields, including after-sales service, vehicle marketing, and supply chain collaboration, while JD.com positions itself as an integrator and service provider in the automotive ecosystem [1][2]. Group 1: Cooperation Details - Jinbei Automotive and JD.com signed a framework agreement on November 24, focusing on leveraging Jinbei's brand and manufacturing strengths alongside JD's customer acquisition and marketing capabilities [1]. - The cooperation will enhance after-sales service by allowing Jinbei to authorize JD to operate maintenance and repair shops in areas where Jinbei lacks service coverage [1]. - In vehicle marketing, JD will serve as a non-exclusive marketing channel for Jinbei, facilitating brand promotion, test drive user conversion, and employee purchase discounts [1]. - The supply chain collaboration will explore joint procurement opportunities in store operations, customer service, and owner ecosystem materials [1]. Group 2: Strategic Implications - Jinbei Automotive aims to penetrate JD's automotive large customer business and will establish an online sales channel through JD Mall, which is expected to help overcome traditional customer acquisition bottlenecks and activate business growth [2]. - JD.com has been actively partnering with automotive companies, exemplified by the launch of the "National Good Car" Aion UTsuper1, which will be sold exclusively on JD [2]. - JD's strategy focuses on a "light asset + ecosystem integration" model, emphasizing consumer insights and full lifecycle services without engaging in vehicle manufacturing [3].