Kohl's names Michael Bender permanent CEO following leadership scandal: ‘Problems are so deep'

Core Insights - Kohl's has appointed Michael Bender as its permanent CEO, tasked with reversing declining sales and profits after a series of leadership changes [1][4][10] - Bender's interim leadership has already seen the company's shares more than double, although they recently experienced a slight decline [2][9] - The company aims to attract budget-conscious shoppers by focusing on private-label brands, discounts, and a more fashionable assortment [4][5] Company Strategy - The immediate priority for Kohl's is to win back customers by simplifying product offerings and enhancing the fashion appeal of its merchandise [5][10] - Bender has accelerated efforts to engage lower and middle-income customers, introducing fresher items amid high inflation and tariffs [5][11] - The company is leveraging partnerships with Sephora and Babies "R" Us while streamlining operations through store closures and job cuts [8] Market Performance - Kohl's lifted its annual profit targets in the first full quarter under Bender, exceeding market expectations [9] - Despite recent improvements, market analysts express skepticism about the company's long-term strategy and execution capabilities [10]