锐评｜解决信任危机不能光靠“巨型吊牌”

Core Viewpoint - The emergence of oversized anti-tampering tags in online clothing shopping reflects the high "trust cost" in the e-commerce sector, driven by rampant "wear and return" practices that burden retailers [2][3]. Group 1: Industry Challenges - The fashion industry is facing significant pressures from high inventory and rapid turnover, exacerbated by the increasing prevalence of "wear and return" incidents [2]. - Public data indicates that the return rate for women's clothing in e-commerce is as high as 50% to 60%, with live-streaming returns exceeding 80% [2]. Group 2: Consumer Behavior - Reports highlight that some consumers purchase clothing for one-time events, such as weddings or trips, and return them after use, contributing to increased operational costs for retailers [2]. - Student groups have been known to collectively purchase clothing for events and exploit platform rules for returns, often returning items that are wrinkled, stained, or visibly worn [2]. Group 3: Retailer Responses - Retailers are resorting to physical measures like oversized tags to deter opportunistic consumers who intend to "rent" clothing for free, as traditional methods of counteraction are ineffective under current platform rules [2][3]. - The oversized tags, while seemingly absurd, serve to protect the integrity of the consumption ecosystem by making it more difficult for dishonest consumers to exploit return policies [3]. Group 4: Future Considerations - There is a need for the establishment of more reasonable return policies and a transparent credit system to prevent exacerbating competition and "involution" in the market [3][4]. - A sustainable trading ecosystem requires collaboration between retailers and consumers, emphasizing the importance of mutual trust rather than reliance on physical deterrents [4].