Core Viewpoint - The companies MINISO and TOP TOY have shown significant revenue growth in Q3 2025, with MINISO achieving a revenue of 5.8 billion yuan and TOP TOY reaching 5.75 billion yuan, indicating strong performance in both domestic and international markets [1][2]. MINISO Summary - In Q3 2025, MINISO's same-store GMV experienced low single-digit growth, with revenue reaching 5.8 billion yuan, a year-on-year increase of 28.2% [1]. - Domestic revenue for MINISO in Q3 2025 was 2.91 billion yuan, up 19.3% year-on-year, with a net increase of 102 stores, bringing the total to 4,407 [1]. - The company expects same-store growth in mainland China to reach low double digits by October 2025, with an overall forecast of mid-single-digit same-store growth for the year [1]. - Internationally, MINISO's overseas revenue was 2.31 billion yuan, a 27.7% increase year-on-year, with a net increase of 117 stores, totaling 3,424 [1]. TOP TOY Summary - TOP TOY reported a revenue of 5.75 billion yuan in Q3 2025, reflecting a year-on-year growth of 111.4%, with a net increase of 14 stores, bringing the total to 307 [2]. - The adjusted operating profit for TOP TOY was 1.02 billion yuan, with an adjusted operating profit margin of 17.6%, down 2.1 percentage points year-on-year [2]. - The company has seen improvements in operational efficiency, with direct store revenue increasing by 69.9% year-on-year, while related expenses grew by 40.7% [2]. Investment Outlook - The company is positioned as a global leader in the daily goods retail sector, leveraging its channel and supply chain advantages for rapid global expansion [3]. - The expected revenue for the company from 2025 to 2027 is projected to be 21.3 billion yuan, 25.4 billion yuan, and 29.6 billion yuan, with adjusted net profits of 2.94 billion yuan, 3.48 billion yuan, and 4.08 billion yuan respectively [3]. - The company maintains a "buy" rating based on its growth potential and operational improvements [3].
名创优品(09896.HK)：内地同店全年逐季提速 海外运营效率提升