Core Viewpoint - The article highlights the story of Xixiang Old Bookstore, a small second-hand bookstore in Jiaxing, run by Wu Kefeng and his wife, emphasizing the challenges and strategies in maintaining a sustainable business in the changing landscape of book consumption and retail [3][5][15]. Group 1: Business Operations - Xixiang Old Bookstore operates only one day a week, primarily on Sundays, and has been in business for three years, with a focus on sourcing and selling second-hand books and antiques [4][13]. - The bookstore maintains a stock of approximately 5,000 to 6,000 books and hundreds of paintings, with a weekly update of around 600 kilograms of new inventory [6][13]. - Wu Kefeng emphasizes the importance of a steady supply of books, stating that a lack of new inventory can lead to customer attrition [6][11]. Group 2: Customer Engagement - Regular customers often request specific books, and Wu Kefeng uses WeChat to inform them when he acquires items that match their interests [7]. - The bookstore's location near the popular Moon River antique market attracts a diverse clientele, enhancing foot traffic and customer engagement [5][11]. Group 3: Challenges and Adaptations - The small size of the bookstore presents challenges in organizing inventory and accommodating customers, leading to some complaints about the layout [11][12]. - Wu Kefeng has considered expanding the business but faces difficulties due to high rental costs in desirable locations, particularly in Shanghai [11][12]. - The changing reading habits and the decline of physical bookstores are noted as significant challenges, with fewer people engaging in traditional reading practices [15][16].
一周仅开一天门!嘉兴闹市里的“神秘”小店,5元就能淘到宝……
Sou Hu Cai Jing·2025-11-24 20:40