国信证券党委书记、董事长张纳沙： 明主线 塑品牌 强赋能 以文化软实力助力高质量发展

Core Viewpoint - The article emphasizes the importance of cultural construction in the securities industry, highlighting that cultural soft power is a key driver for high-quality development in the sector, as outlined in the "Ten Elements of Securities Industry Cultural Construction" [1][12]. Group 1: Cultural Construction Framework - Guosen Securities recognizes the foundational role of cultural construction and has established a "1+3+6" work system to integrate party leadership into cultural initiatives [2][3]. - The company has formed a leadership group for cultural construction, ensuring that major cultural decisions align with the correct political direction [2]. Group 2: Six Cultural Brands - Guosen Securities is developing six cultural brands: Responsibility, Collaboration, Professionalism, Integrity, Compliance, and Innovation, to enhance its cultural identity [3][5]. - The company aims to create a positive cultural atmosphere by involving all employees in cultural initiatives and ensuring clear roles within the cultural construction framework [3]. Group 3: Integration of Culture and Business - The company is integrating cultural construction with business development, embedding cultural requirements into operational processes and employee evaluations [4]. - Guosen Securities has implemented a comprehensive support system for cultural initiatives, ensuring that all departments contribute to the cultural goals [3][4]. Group 4: Social Responsibility and Economic Contribution - Guosen Securities has actively engaged in social responsibility initiatives, including supporting small and medium enterprises and promoting sustainable development through various financial services [6]. - The company has completed 86 IPO projects and issued 124 innovative bonds, demonstrating its commitment to supporting the national economy [6]. Group 5: Financial Performance - As of the third quarter of 2025, Guosen Securities reported a total profit of 45.748 billion and a net profit of 39.983 billion, reflecting strong economic performance [10][11]. - The company's total assets reached 561.087 billion, with a net asset growth of 57.16% compared to the end of the previous five-year plan [11]. Group 6: Future Development Goals - Guosen Securities aims to become a world-class investment bank by leveraging cultural construction as a strategic measure to enhance its core competitiveness [10][12]. - The company is focused on integrating cultural values with business strategies to support national economic goals and improve its market position [12].