Amazon Announces 3 Actions Taken Against Counterfeiters

Core Viewpoint - Amazon is actively combating counterfeit activities on its platform through legal actions against multiple groups involved in trademark fraud and counterfeit product sales [2][4][6]. Group 1: Legal Actions Against Counterfeiters - Amazon's Counterfeit Crimes Unit (CCU) has filed a lawsuit against individuals and companies in China and the U.S. for a "massive" trademark fraud scheme involving invalid trademarks [2]. - The lawsuit aims to protect the integrity of the Amazon Brand Registry, which was improperly accessed by the defendants to file false infringement notices against legitimate sellers [3][4]. - Amazon has also partnered with L'Oréal USA to address the sale of counterfeit CeraVe-branded skincare products, leading to the blocking of selling accounts and customer refunds [4][5][6]. Group 2: Collaboration with Brands and Law Enforcement - The CCU, in collaboration with Nintendo, disrupted a counterfeiting ring that sold counterfeit Nintendo products through fraudulent seller accounts [6]. - Information from these investigations has been shared with law enforcement, resulting in the seizure of counterfeit products and arrests [6][7]. - Since the establishment of the CCU in 2020, Amazon has collaborated with brands and law enforcement to take legal action against over 24,000 fraudsters [7]. Group 3: Scale of Counterfeit Products - In 2024, Amazon identified, seized, and disposed of more than 15 million counterfeit products, highlighting the scale of the issue [7]. - The rise in online sales channels has been accompanied by an increase in the industrialization of online crimes, affecting many businesses [8].