营收创纪录之际苹果(AAPL.US)罕见大幅调整销售团队 重组企业与政府业务线
AppleApple(US:AAPL) 智通财经网·2025-11-24 22:29

Core Viewpoint - Apple is restructuring its sales teams by eliminating dozens of sales positions aimed at enterprise, education, and government clients, which is a rare move for the company [1][2]. Group 1: Company Actions - Apple has confirmed the restructuring of its sales teams, stating that it is making adjustments to reach more customers, involving a small number of positions [1]. - The layoffs are part of a broader trend, as Apple had previously cut about 20 positions in its sales departments in Australia and New Zealand [1]. - Affected employees must find new internal positions by January 20 next year or face formal termination with severance packages [1]. Group 2: Financial Context - This restructuring occurs against a backdrop of accelerating revenue growth, with Apple expected to achieve nearly $140 billion in revenue for the December quarter, setting a new record [1]. - Apple plans to launch a new low-end laptop early next year to further penetrate the enterprise and education markets [1]. Group 3: Industry Comparison - Compared to other tech giants, Apple rarely conducts large-scale layoffs; however, it has made several small-scale cuts in recent years due to product line adjustments and economic instability [2][3]. - Other tech companies, such as Amazon and Meta, are experiencing significant layoffs, indicating ongoing pressure for cost control and organizational adjustments across the industry [3].