综合用好“键对键”与“面对面”（思想纵横）

Core Points - The article emphasizes the importance of the internet as a platform for understanding and addressing the needs of the public in the new era, highlighting the necessity for officials to engage both online and offline with the community [2][4] - It discusses the dual approach of "key-to-key" (online) and "face-to-face" (offline) interactions as essential methods for officials to effectively connect with the public and gather genuine feedback [2][3][4] Group 1: Internet as a Tool - As of June this year, China's internet user base reached 1.123 billion, with an internet penetration rate of 79.7%, making it a crucial channel for the public to express their demands and participate in governance [2] - The article warns against the over-reliance on online methods, which may lead to a disconnect from the real sentiments of the people, emphasizing the need for officials to engage directly with the community [2][3] Group 2: Importance of Face-to-Face Engagement - "Face-to-face" interactions are highlighted as a vital method for conducting research and embodying the mass line, with historical references to past practices initiated by Xi Jinping [3] - Officials are encouraged to immerse themselves in the community, addressing local issues and understanding the true conditions of the populace to ensure effective governance [3][4] Group 3: Evaluation and Accountability - The article calls for improvements in the evaluation and accountability mechanisms for officials, stressing the importance of measuring actual performance and public satisfaction rather than superficial metrics [4] - It advocates for a balanced approach that leverages both online efficiency and offline engagement to enhance service delivery to the public [4]