夯实文化软实力 积极履责显担当 | 国信证券党委书记、董事长张纳沙:明主线 塑品牌 强赋能 以文化软实力助力高质量发展

Core Viewpoint - The article emphasizes the importance of cultural construction in the securities industry as a key driver for high-quality development, aligning with the strategic goals set forth in the "14th Five-Year Plan" and the recent Fourth Plenary Session of the 20th Central Committee of the Communist Party of China [1][2]. Group 1: Cultural Construction in Securities Industry - The "Ten Elements of Securities Industry Cultural Construction" aims to create a standardized, transparent, open, and resilient capital market, enhancing the industry's soft power and core competitiveness [2]. - Guosen Securities recognizes the foundational role of cultural construction, integrating party leadership into its cultural framework and establishing a "1+3+6" work system to guide its cultural initiatives [3][4]. Group 2: Implementation of Cultural Values - Guosen Securities has developed a unique "six cultures" brand, focusing on responsibility, collaboration, professionalism, integrity, compliance, and innovation, to enhance its cultural soft power [4][6]. - The company has implemented a comprehensive cultural construction plan that includes embedding compliance and integrity into employee evaluations and promoting a culture of accountability [5][9]. Group 3: Social Responsibility and Economic Contribution - Guosen Securities has actively contributed to national strategies by providing comprehensive financial services to innovative enterprises, completing 86 IPO projects on the Growth Enterprise Market, and issuing 431 billion yuan in green bonds [7]. - The company has established a "7+1+1" public welfare model, covering various forms of assistance across 31 provinces, demonstrating its commitment to social responsibility [7]. Group 4: Business Development and Financial Performance - The company aims to build a world-class investment bank, achieving a total profit of 457.48 billion yuan and a net profit of 399.83 billion yuan by the third quarter of 2025, with total assets reaching 5,610.87 billion yuan [11][12]. - Guosen Securities has completed the acquisition of Wanhe Securities to enhance its market position and leverage cross-border financial services, aligning with the development of the Guangdong-Hong Kong-Macao Greater Bay Area [12].