9.9 元 “ 偷甘蔗 ” 突然全网爆火，人流量暴涨，老板亏出血，狗都累倒了...

Core Idea - The article discusses the viral phenomenon surrounding "Sugarcane Brother," a 29-year-old sugarcane farmer from Meishan, Sichuan, who created a unique marketing campaign to promote his sugarcane by allowing visitors to experience "stealing sugarcane" for a fee, which has attracted significant attention and participation online and offline [1][5][20]. Group 1: Event Overview - The "Sugarcane Brother" launched a promotional event called "9.9 Yuan to Steal Sugarcane," which includes hiring NPCs and dogs to simulate a "capture" experience [8][11]. - The event charges an entrance fee of 2.99 Yuan per person, with children allowed to enter for free, and offers tools for rent at 10 Yuan [11][15]. - Participants can take home the sugarcane they "steal" for 9.9 Yuan per piece, regardless of whether they are caught by NPCs [14][19]. Group 2: Popularity and Impact - The event quickly gained popularity, with millions of viewers engaging with related content on short video platforms [2][20]. - As attendance surged, the "Sugarcane Brother" had to limit the event's hours to manage the crowd, indicating a significant influx of visitors [23][24]. - Local authorities have deployed patrols to maintain order due to the overwhelming number of participants [26]. Group 3: Challenges and Concerns - The "Sugarcane Brother" expressed concerns about potential losses, stating that he is currently operating at a loss but continues to host the event to accommodate visitors [34][40]. - There have been reports of participants taking sugarcane without paying and not returning rented tools, leading to waste and disorder [36][38]. - The "Sugarcane Brother" has called for participants to respect the rules and avoid waste, highlighting the importance of valuing local farmers' efforts [40].