Core Viewpoint - The company, Guibao Pet (乖宝宠物), plans to invest 950 million yuan in a high-end pet food project in New Zealand, aiming to enhance its global supply chain and meet the growing demand for premium pet food products [1][2]. Investment and Project Details - Guibao Pet will invest a total of 950 million yuan in the New Zealand project, with an initial phase investment of 350 million yuan and a total construction period of five years [2][3]. - The project will cover approximately 48,000 square meters and will produce freeze-dried and baked pet snacks, wet food, baked goods, and health products [2]. Strategic Rationale - The project leverages New Zealand's natural resources and strict agricultural management, which aligns with the high-end pet food market's demand for natural and safe ingredients [2][3]. - The initiative aims to optimize the global supply chain, mitigate market volatility risks, and enhance the company's revenue structure and brand value [2][3]. Brand Performance and Market Position - Guibao Pet has seen significant growth in its proprietary brands, with sales during the 2025 Double Eleven shopping festival reaching nearly 1.1 billion yuan, and the brands Maifudi and Fuleijiate achieving sales of 688 million yuan and 335 million yuan, respectively [5]. - The company has maintained a strong market presence, with Maifudi ranking first in the snack category and consistently leading in overall sales on major e-commerce platforms [5][4]. Financial Performance - From 2020 to 2024, Guibao Pet's revenue increased from 2.013 billion yuan to 5.245 billion yuan, while net profit rose from 112 million yuan to 625 million yuan [5]. - In the first three quarters of 2025, the company reported a revenue of 4.737 billion yuan, a year-on-year increase of 29.03%, and a net profit of 513 million yuan, up 9.05% [5].
乖宝宠物拟投9.5亿海外建厂 双11自有品牌全网销售额11亿