Industry Development Environment - The macroeconomic environment in China is stable, with GDP increasing from 70.3 trillion yuan to 134.9 trillion yuan from 2015 to 2024, and per capita disposable income rising from 22,000 yuan to 41,000 yuan, indicating a 100% increase in consumer spending power [8][11] - The music industry in China has shown steady recovery, with its total scale growing from 301.8 billion yuan to 492.9 billion yuan during the same period, maintaining an average annual growth rate of over 5% [20] - The K-song system industry benefits from high user engagement and health value, with 100 million monthly active devices and an average usage time of 26.5 minutes per device per day, enhancing social consumption vitality [23] Industry Development Status - The K-song system industry in China is transitioning to an open ecological model, with a market size projected to reach 1.45 billion yuan in 2024 and expected to exceed 3 billion yuan by 2028, driven by the expansion of multi-scenario businesses [2][51] - The industry is experiencing a structural shift, with traditional commercial entertainment declining while home, in-car, and outdoor entertainment rapidly rise, particularly in-car and outdoor segments expected to become the main growth drivers [2][61] Industry Development Trends - The industry is shifting from hardware dependence to cloud-network integration, enabling light-asset operations and driving industrial upgrades [3][78] - The integration of digitalization and AI is providing new growth opportunities through intelligent operations, immersive experiences, and data-driven decision-making [81] Research Object Description - The multi-scenario K-song system industry, derived from traditional karaoke video-on-demand services, focuses on providing a comprehensive entertainment experience across various settings, including commercial, in-car, outdoor, and home entertainment [4] Regulatory Environment - The K-song system industry is regulated by a tripartite collaboration among the Ministry of Culture and Tourism, the China Cultural Entertainment Industry Association, and the China Audio-Video Copyright Association, ensuring content safety and copyright compliance [32][34] - The "two-in-one" copyright licensing mechanism has been established to streamline copyright management and ensure legal compliance in the K-song scene [35] Market Size and Growth - The K-song system industry is projected to reach a market size of 1.45 billion yuan in 2024, with expectations to surpass 3 billion yuan by 2028, driven by the expansion of multi-scenario businesses and the integration of AI and AR/VR technologies [51][66] - Revenue from software and hardware services is expected to reach 960 million yuan in 2024, while paid value-added services are projected to grow to 440 million yuan, indicating a robust growth trajectory [55] Segment Analysis - The commercial entertainment segment is recovering slowly, with a projected business scale of 690 million yuan by 2028, while the in-car entertainment segment is experiencing explosive growth, expected to reach 1.1 billion yuan by 2028 [64][66] - The outdoor entertainment segment is also rapidly rising, with a projected business scale of 580 million yuan by 2028, driven by new leisure activities and the integration of K-song systems into outdoor settings [71][73]
多场景K歌系统行业研究报告
3 6 Ke·2025-11-25 01:07