Ford Motor(US:F) Xin Jing Bao·2025-11-25 02:00Core Insights - Ford China has launched a new global brand proposition "Ready Set Ford—放天性，去野行" at the Guangzhou Auto Show, marking the official introduction of the new Ford Mondeo and the Ford Intelligent Mustang, the first new energy product showcased after the sales channel integration announced in September [1] Group 1: Product Launch and Market Strategy - The Ford Intelligent Mustang has started pre-sales and has received positive market feedback, with expectations for strong sales based on consumer usage scenarios [2] - The new Ford Mondeo has undergone significant adjustments based on extensive market research, focusing on consumer preferences in areas such as appearance, interior, and smart cockpit systems, with availability for consumers next month [4] Group 2: Competitive Advantages - The Ford Intelligent Mustang boasts rich configurations and strong product capabilities, providing a competitive edge in the market [3] - As a mid-to-large size new energy SUV, the vehicle features front and rear mechanical differentials, enhancing its capability to meet daily driving needs compared to competitors [3] Group 3: Sales Channel and Challenges - The integration of all Ford products into a single showroom enhances brand image and product lineup visibility, but the company faces challenges in quickly replenishing sales personnel to match the expanded product range [5] - Ford aims to improve market penetration and boost sales by rapidly delivering new products to consumers and creating experiential spaces within existing product lines [6] Group 4: Future Plans - Ford has long-term plans for the new energy vehicle market and will share more information about future products at an appropriate time [7]