Ford Motor(US:F) Bei Ke Cai Jing·2025-11-25 01:59Core Viewpoint - Ford China has launched a new global brand proposition "Ready Set Ford" at the Guangzhou Auto Show, showcasing the new Ford Mondeo and the Ford Mustang Mach-E, marking a significant step after the integration of sales channels in the Chinese market [1][2]. Group 1: Product Launch and Market Strategy - The new Ford Mondeo has undergone significant adjustments based on extensive market research, focusing on consumer preferences in China regarding design, interior, and technology [7]. - The Ford Mustang Mach-E has received positive market feedback during its pre-sale phase, indicating strong consumer interest and expectations for sales performance [5][6]. - Ford aims to enhance the market penetration of new vehicles by quickly delivering products to consumers and creating experiential spaces for product interaction [10]. Group 2: Sales Channel and Challenges - The integration of all Ford products into a single showroom aims to improve brand image and product visibility, allowing consumers to access the entire product lineup, including imported models like the F150 [8]. - A major challenge identified is the need to quickly replenish sales personnel to match the expanded product offerings in showrooms, which is crucial for maintaining customer experience [9]. - Ford is committed to working closely with dealers to enhance customer experience and ensure effective sales strategies are implemented across various regional markets [10].