CEO们不再为了流量吹牛，挺好的

Core Viewpoint - The 2025 Guangzhou Auto Show is described as the "coldest" edition in history, marked by a significant reduction in the number of vehicles and exhibition halls, reflecting broader changes in the automotive industry and marketing strategies [1][3][5]. Group 1: Event Overview - The 2025 Guangzhou Auto Show featured 1,085 vehicles, a decrease of 86 from 1,171 in 2024, and reduced the number of exhibition halls from 16 to 14 by canceling the commercial vehicle hall [3][5]. - The show has seen a decline in the presence of high-profile executives promoting their brands, indicating a shift away from a focus on celebrity-driven marketing [5][12]. Group 2: Industry Trends - The automotive industry is experiencing a transformation as regulatory pressures increase and companies reflect on their practices, leading to a decrease in the emphasis on "traffic-driven" marketing strategies [5][12]. - There is a growing consensus among industry leaders to return to technology innovation and product quality, moving away from aggressive marketing tactics that prioritize hype over substance [14][16]. Group 3: Changes in Marketing Strategies - The previous trend of executives engaging in high-profile marketing stunts has diminished, with a focus now on product demonstrations and technical discussions during presentations [14][16]. - Exhibition designs have shifted to prioritize vehicle features and technology over flashy displays, indicating a maturation of the industry [16].