TRT(SH:600085) Bei Jing Wan Bao·2025-11-25 02:23Core Points - The collaboration between Beijing Tongrentang Century Advertising Co., Ltd. and Beijing Technology and Business University aims to enhance industry innovation through a joint mechanism established by the signing of the "Party Building Leading Industry Innovation Joint Construction Intent Agreement" [1][2] - The initiative focuses on organizational collaboration, talent cultivation, and the integration of industry, academia, and research [1][2] Group 1 - The first "Party Building Joint Construction" activity was held following the signing of the agreement, emphasizing the importance of enhancing the sense of responsibility and mission among party members [1] - The event included a visit to the China First Historical Archives, where participants engaged with the exhibition "Narrating the Community - Interactions and Integration of Various Ethnic Groups in the History of Beijing" [2] Group 2 - The partnership will provide internship opportunities in advertising media, exhibition display, and big data analysis for students at Beijing Technology and Business University, enhancing their professional experience [2] - Both parties plan to hold seminars on innovation and design of cultural products and advertising strategies, leveraging the expertise of university faculty to support the professional development of company employees [2] Group 3 - The university will invite industry experts to serve as external mentors, integrating real-world case studies into the curriculum and providing students with practical training and employment opportunities [2] - The collaboration aims to transition from activity-based cooperation to platform and ecological cooperation, establishing a model for school-enterprise collaboration in revitalizing time-honored brands in Beijing [2]