苹果罕见裁员：数十销售岗位被砍，波及全球市场团队

Core Viewpoint - Apple is undergoing a rare layoff of several sales positions to streamline its sales approach for enterprise, education, and government sectors, despite experiencing significant revenue growth [2][4]. Group 1: Layoff Details - Apple has notified affected employees about the layoffs, which impact various teams within the sales organization, particularly those serving large enterprises, schools, and government agencies [2][4]. - The layoffs follow a previous reduction of about 20 positions in the sales teams in Australia and New Zealand [4]. - Employees affected by the layoffs can seek new positions within the company until January 20, or they will be formally laid off with severance compensation [4]. Group 2: Strategic Shift - The company is positioning the layoffs as a measure to streamline the sales team and eliminate overlapping roles, with a shift towards utilizing third-party distributors for sales [4][5]. - This strategic change is aimed at reducing internal costs associated with salaries and is seen as a response to the preferences of some institutions to work with indirect sales partners [4]. Group 3: Management and Reporting Structure - The sales department reports directly to CEO Tim Cook, with Vice President Mike Fenger overseeing the team, and Vivek Thakkar taking on expanded responsibilities for enterprise and education sales [4]. Group 4: Broader Industry Context - Compared to many tech peers, Apple has relied less on layoffs, with CEO Tim Cook stating that layoffs are a "last resort" [5]. - The tech industry continues to see widespread layoffs, with companies like Amazon and Meta also announcing significant job cuts recently [5].