从影视工厂到造梦工场，横店小镇随时“入戏”

Core Insights - Hengdian has transformed from a traditional film and television base into an immersive cultural experience destination, engaging visitors in interactive storytelling and experiences [1][12][18] Group 1: Transformation of Visitor Experience - Hengdian has evolved from a passive viewing experience to an active participation model, allowing visitors to become part of the narrative through themed hotels and immersive activities [2][11] - The "Hengdian Into the Play" hotel series offers unique experiences, such as recreating historical settings and allowing guests to dress as characters from popular dramas [2][12] - The concept of "Hengdian Syndrome" reflects the emotional connection visitors have with the location, leading to repeat visits as a form of escapism [3][12] Group 2: Cultural and Economic Impact - Hengdian's immersive experiences have led to a significant increase in tourism, with nearly 20 million visitors expected in 2024, showcasing its appeal across various demographics [3][12] - The integration of cultural elements, such as themed restaurants and local cuisine, enhances the overall visitor experience and contributes to the local economy [16][17] - Hengdian serves as a major filming location, hosting 523 film and television crews in 2024, producing a significant portion of China's film and television content [12][18] Group 3: Future Developments - Hengdian plans to continue investing in digitalization and innovative experiences, such as online character selection and themed accommodations, to enhance visitor engagement [16][17] - The opening of new hotels and facilities, such as the Hengdian Dream Hotel, aims to provide comprehensive support for film crews and enhance the overall visitor experience [12][13] - The recent launch of the Hengdian Film Festival and related events fosters community engagement and blurs the lines between tourists, locals, and actors, creating a vibrant cultural atmosphere [15][18]