Core Viewpoint - The introduction of "Rider Apartments" by food delivery platforms like Meituan and Ele.me aims to provide affordable housing solutions for delivery riders, addressing their housing needs while also enhancing employee retention in a competitive labor market [2][6][9]. Group 1: Meituan's Initiatives - Meituan plans to establish "Rider Apartments" across various cities, starting with 600 riders in Beijing, Shenzhen, and Chongqing, with a total investment of 10 billion yuan over five years to cover utilities and internet costs [2][3]. - The monthly rent for these apartments is set at 700 yuan, significantly lower than the average rent of over 1500 yuan in the same area [2]. - Riders will receive rental subsidies to ensure their actual rent remains below market rates [3]. Group 2: Comparison with Ele.me - Ele.me previously launched the first "Rider Star Apartments" in Shanghai in 2023, offering monthly rents between 550 and 950 yuan, with a focus on providing ready-to-move-in accommodations [2][6]. - The Shanghai project included 98 units and approximately 300 beds, with an occupancy rate of around 85% over two years, indicating positive feedback from riders [6]. Group 3: Broader Industry Trends - Other cities, such as Wuhan, have also seen the establishment of dedicated apartments for delivery riders, with the "Smart Rider Apartment" offering rents from 350 yuan to over 1000 yuan [7]. - The trend of providing affordable housing is not limited to delivery platforms; major tech companies like Xiaomi, Huawei, and JD.com are also developing employee apartments to attract and retain talent in competitive markets [8][9].
多地上线“骑手公寓”:月租700元,外卖小哥住进北京中心区域
3 6 Ke·2025-11-25 03:13