5年内再造一个必胜客”,“披萨专家”推进“中国加速度
Xin Jing Bao·2025-11-25 03:25

Core Insights - The opening of the 4000th Pizza Hut store in Sanya marks a significant milestone, showcasing the brand's innovative approach combining nature, culture, and technology in the Chinese market [1] - Pizza Hut plans to add over 600 new stores annually for the next three years, aiming to exceed 6000 stores by 2028, reflecting a robust expansion strategy [1][10] Technological Advancements - The new Sanya store features an AI-driven kitchen system called "Q-Rui," which enhances operational efficiency through voice commands and automated processes, transforming the kitchen into a "food technology laboratory" [2][3] - The "Q-Rui" system addresses various operational challenges, including real-time monitoring of meal progress and proactive customer service, shifting from reactive to proactive management [3] Expansion Strategy - Pizza Hut has transitioned from a period of careful cultivation to rapid expansion, achieving remarkable growth from 3000 to 4000 stores in just two years, demonstrating a "China acceleration" [4] - The company is leveraging its mature supply chain and digital management capabilities to drive this expansion, with a focus on adapting to changing consumer trends and enhancing product value [4][9] Brand Evolution - Pizza Hut is rebranding itself from a "Western casual dining" establishment to a "pizza expert," utilizing strategic collaborations with popular IPs to engage younger consumers and enhance brand relevance [5][6] - The introduction of high-end brand PIZZERIA and the budget-friendly WOW store model illustrates Pizza Hut's dual strategy of targeting both premium and lower-tier markets [7][8] Future Goals - The company aims to achieve a total of 20,000 stores by next year and over 25,000 by 2028, with a long-term goal of surpassing 30,000 stores by 2030 [9][10] - A significant target is to double operating profits by 2029 compared to 2024, supported by a flexible store model and a focus on digitalization for efficient expansion [10]