宁远：多元体验激活夜经济

Core Insights - The "Starry Sky Impression" camping base in Yinyuan County has become a new engine for nighttime consumption by adopting a "free access + diverse scenarios" model [1][5] Group 1: Business Model and Strategy - The camping base is a key project in the renovation of Yinyuan Park, maintaining ecological integrity while injecting commercial vitality [5] - It implements a free access policy and provides facilities such as tents and portable chairs, while also introducing chain coffee brands and local specialty snacks to meet diverse consumer needs [5] - The base leverages a "camping + music + food" multi-dimensional consumption scenario, creating a high-quality nighttime leisure space with a "low threshold + strong experience" model [5] Group 2: Consumer Engagement and Experience - The camping base has attracted a large number of visitors, with many organizations using it for team-building activities, leading to a peak in customer flow during the evening [3][5] - The atmosphere is described as lively, with activities such as rock concerts and interactive games, catering to various relaxation preferences [3] - The daily average revenue of the coffee shop at the camping base exceeds 3,000, indicating strong business performance and popularity among visitors [5]