官网上线，超盒算NB稳步推进加盟合作

Core Insights - Hema's budget community supermarket, Super Box NB, has officially opened its franchise application channel, marking its first external franchise opportunity [1] - The initial cities for franchise openings include Shanghai, Hangzhou, Jiaxing, and Huzhou, with an annual franchise fee of 50,000 yuan, excluding store renovation, equipment, and deposit costs [1][5] - Super Box NB aims to target pragmatic consumers with a limited product range and long-term low prices, featuring over 1,500 essential items across four consumer scenarios [5][6] Group 1 - The franchise model is designed for large residential communities or mature business districts, with store sizes ranging from 500 to 650 square meters [1] - Super Box NB has rapidly expanded, opening over 20 stores monthly since its brand upgrade in August, positioning itself as a leading player in the hard discount sector [5] - The brand's self-owned products account for nearly 60% of its offerings, highlighting its focus on essential consumer needs [5] Group 2 - The hard discount market in China has a penetration rate of only 8%, compared to 42% in Germany and 31% in Japan, indicating significant growth potential [5] - The company emphasizes a cautious and quality-focused expansion strategy, as evidenced by its recent establishment of a production warehouse in Shandong [6] - Super Box NB provides a comprehensive digital support system for franchisees, including standardized store management processes and quality control measures essential for fresh food operations [5][6]