连小料都售罄，为什么古茗也看上了“糖水”这门生意？

Core Insights - Gu Ming has entered the "sugar water" business by launching two new products: "Peach Gum Tapioca Stewed Milk" and "Taro Mud Mochi Stewed Milk," which have quickly gained popularity among consumers, leading to some stores selling out [1][3] - The new products emphasize authentic ingredients and slow-cooked flavors, contributing to their success on social media platforms, with the "Peach Gum Tapioca Stewed Milk" topic generating 22,000 posts and over 7 million views shortly after launch [1][3] Product Details - The "Peach Gum Tapioca Stewed Milk" is made with ingredients sourced from Hubei, Guangxi, and Fujian, and is slow-cooked for 60 minutes before being combined with black sugar pearls, small balls, and cold chain fresh milk [1] - The "Taro Mud Mochi Stewed Milk" features Guangxi taro as its base, paired with rice mochi, small balls, sago, and cold chain fresh milk, offering a sweet and sticky taste [1] Pricing Strategy - Both sugar water products are priced competitively, starting at 18 yuan and 16 yuan, respectively, appealing to consumers looking for value [3] Market Trends - Other tea brands, such as CoCo, have also introduced sugar water products, indicating a growing trend in the market. CoCo's "Amber Peach Gum" series has received positive feedback for its rich and balanced flavors [3] - The entry of new tea brands into the sugar water market is attributed to the low barriers to entry and high profit margins, with sugar water products generally having a gross margin exceeding 65% [5] Consumer Preferences - The rise in popularity of sugar water products aligns with the health-conscious trends among younger consumers, who are increasingly drawn to ingredients like peach gum and silver fungus that are perceived as natural and nourishing [5] - The trend reflects a broader shift towards "punk health" choices among young people, with ready-made health teas becoming a popular option [5] Competitive Landscape - The introduction of sugar water products by various tea brands is seen as a strategy to seek growth amid intense competition in the beverage market [5]