SAIC MOTOR(SH:600104) Mei Ri Jing Ji Xin Wen·2025-11-25 04:23Core Viewpoint - SAIC Maxus is undergoing a significant brand renewal, focusing on a complete transition to new energy vehicles (NEVs) with plans to launch 22 new models across four vehicle series by 2025 [1][7] Group 1: Brand Renewal and Strategy - The brand renewal includes a new logo, vision, mission, values, and brand pillars, marking a milestone in SAIC Maxus's development [1] - The company aims to become the brand with the widest coverage of NEVs in the commercial vehicle sector [1] - SAIC Maxus has integrated its light commercial vehicle business under the OEM strategy, consolidating brands such as Maxus, Yuedong, and Iveco [3] Group 2: New Product Launches - At the 2025 Guangzhou Auto Show, SAIC Maxus unveiled the new "Zhonghui" logo and introduced the RoboVAN and RoboBUS, both part of its new energy light commercial vehicle series [4] - The RoboVAN is designed for 24/7 operation, capable of automatic order acceptance and optimal route planning, with plans for mass deployment next year [4] - Both models are built on the "Hongtu" super commercial electric architecture, which focuses on specialized technology solutions for commercial vehicles [4] Group 3: Strategic Partnerships - SAIC Maxus has entered a strategic partnership with CATL for autonomous battery swapping, integrating smart driving, fast charging, and battery swapping technologies [6] - CATL's battery swapping stations have been established at over 800 locations, supporting various commercial vehicle types [6] Group 4: Market Performance and Future Plans - The monthly order for the DANA product series has exceeded 3,000 units, with NEV sales accounting for 41% of SAIC Maxus's total sales [7] - The company plans to introduce a series of new energy vehicles, including light commercial vehicles, pickups, and MPVs, targeting global markets [7] - In October, SAIC Maxus reported sales of approximately 19,900 units, a year-on-year increase of 47.86%, with cumulative sales for the first ten months reaching 180,000 units, up 16.63% year-on-year [9]