北京、上海人均服装消费占比全国倒数 居住消费全国最高

Core Insights - The per capita clothing consumption expenditure in Beijing for 2024 is projected to be 2031 yuan, which is higher than the national average of 1521 yuan, but it only accounts for 4.08% of the total per capita consumption expenditure of 49748 yuan, ranking fifth lowest among 31 provinces [2] - In comparison, Shanghai's per capita clothing consumption expenditure is 1936 yuan, with a total per capita consumption expenditure of 52722 yuan, resulting in a clothing consumption share of 3.67%, which is lower than Beijing's [2] - The five regions with the lowest clothing consumption share are Beijing, Guangdong, Guangxi, Shanghai, and Hainan, with Beijing being the only northern city in this group [2] - In the housing consumption sector, Beijing and Shanghai rank highest in the country, with per capita housing consumption expenditures of 19232 yuan and 17867 yuan, respectively, and housing consumption shares of 38.66% and 33.89% [2][3] Consumption Analysis - Long-term market research indicates that Beijing's clothing consumption share is in the mid-to-lower range, reflecting the city's fundamental characteristics [3] - High housing prices in Beijing and Shanghai lead to a higher share of housing consumption, which in turn squeezes the consumption space for clothing and other sectors [3] - Chengdu, as an example, has a lower per capita housing consumption of 2191 yuan, which contributes to a more vibrant retail environment and a higher proportion of clothing stores [4] Industry Development Initiatives - The "Implementation Plan for High-Quality Development of the Fashion Industry in Beijing (2025-2027)" aims to promote high-quality development in the fashion industry by integrating technology and culture [5] - The plan encourages the combination of modern aesthetics with traditional cultural elements, the use of new materials and technologies, and the support of AI pattern-making and 3D printing for customized services [5] - It also emphasizes the importance of sustainable fashion, encouraging the development of functional and environmentally friendly materials [5]