为用户提供多种维保服务,国外的汽车后市场服务为何有吸引力?
Zhong Guo Qi Che Bao Wang·2025-11-25 04:26

Core Insights - The article emphasizes the growing importance of the automotive after-market services, particularly in the context of winter maintenance in Northern regions, and highlights valuable lessons from international practices [3] Group 1: After-Market Service Models - The U.S. automotive repair industry has developed a standardized and professionalized service model through chain repair shops, ensuring consistent quality across locations [4] - Chain enterprises in the U.S. benefit from economies of scale, allowing them to reduce costs and negotiate better prices for quality parts, enhancing service affordability for consumers [4] - In Europe, the Stellantis Group's EUROREPAR has established a vast service network with over 6,000 stores, balancing quality and cost through a multi-brand and proprietary parts supply model [5] Group 2: Technological Advancements - European automotive maintenance companies are leveraging smart diagnostic systems to enhance service efficiency by quickly identifying vehicle issues through real-time data analysis [5] - The rise of electric vehicles in Europe has prompted the establishment of specialized battery testing and recycling processes, ensuring environmental responsibility throughout the vehicle lifecycle [5] Group 3: Industry Self-Regulation - Canada has implemented a self-regulatory framework through initiatives like the Motorist Assurance Program (MAPC), which sets clear industry standards and provides dispute resolution for consumers [6][7] - The MAPC program fosters a competitive environment by encouraging repair shops to improve service quality and maintain consumer trust through certification [7] Group 4: Customization and Modification Trends - The article discusses the evolution of automotive modification culture in Europe, highlighting the blend of performance enhancement and cultural expression [8] - German modification shops are noted for their precision engineering, achieving performance improvements of 10%-40% while maintaining fuel efficiency and emissions compliance [8][9] - The Italian modification scene is characterized by an artistic approach, merging aesthetic design with mechanical performance, particularly in supercar modifications [9] Group 5: Lessons for Domestic Markets - Industry experts suggest that domestic automotive after-market services should establish comprehensive service standards, focusing on repair processes, parts quality, and pricing [10] - There is a call for enhanced customer relationship management through data analytics to provide personalized services while maintaining standardization [10] - The article advocates for increased investment in technology related to connected vehicles and remote diagnostics to keep pace with trends in electric and smart vehicles [10][11] - Emphasis is placed on the importance of talent development and regulatory frameworks to ensure service quality and industry sustainability [11]