明主线 塑品牌 强赋能 以文化软实力助力高质量发展

Core Viewpoint - The article emphasizes the importance of cultural construction in the securities industry, highlighting that cultural soft power is a key driver for high-quality development in the sector, as outlined in the "Ten Elements of Securities Industry Cultural Construction" [1][12]. Group 1: Cultural Construction Framework - Guosen Securities has established a "1+3+6" cultural construction work system, with the company party committee as the central body, ensuring that cultural construction aligns with political direction [2][3]. - The company has formed three layers of cultural construction: the "driving layer," "supporting layer," and "collaborative layer," ensuring efficient communication and implementation of cultural initiatives [3]. Group 2: Six Cultural Brands - Guosen Securities is focused on building six cultural brands: "Responsibility and Commitment," "Collaborative Progress," "Professionalism and Pragmatism," "Integrity in Practice," "Compliance and Stability," and "Innovation with Integrity," to enhance its cultural identity [5][6]. Group 3: Integration of Culture and Business - The company integrates cultural construction with business development, embedding cultural requirements into business processes and employee evaluations to ensure comprehensive coverage [4][10]. - Guosen Securities has achieved significant results in social responsibility, completing 86 IPO projects and issuing various bonds, including green bonds totaling 431 billion [6]. Group 4: Financial Performance - As of the third quarter of 2025, Guosen Securities reported a total profit of 45.748 billion and a net profit of 39.983 billion, with total assets of 561.087 billion and net assets of 127.154 billion, reflecting substantial growth [11]. - The company has maintained a cash dividend of over 40% in recent years, ranking among the top in large securities firms [11]. Group 5: Future Development Goals - Guosen Securities aims to become a world-class comprehensive investment bank, leveraging cultural strength to drive development and enhance its market position [10][12]. - The company is actively responding to national strategies and regulatory requirements, including the acquisition of Wanhe Securities to enhance its capabilities in cross-border financial services [11].