“小天鹅”变“小天鸥”！知名家电品牌紧急打假

Core Points - A brand counterfeiting incident involving the "Little Swan" washing machine has emerged, with the brand confirming that "Little Ouz" is a malicious imitation by illegal merchants [1] - The incident has sparked widespread public discussion about brand confusion, leading to the brand's official response and legal actions against the counterfeiters [1] Company Overview - The "Little Swan" brand has over 60 years of history, dating back to 1958, and was the first to manufacture fully automatic washing machines in China in 1978 [3] - The company faced significant challenges in 2008, reporting revenue of 4.293 billion yuan and a net profit of only 40 million yuan, a year-on-year decline of 87.99% [3] - In 2008, Midea Group acquired a 24.01% stake in Little Swan for 1.68 billion yuan, facilitating its transition from a state-owned enterprise to a private company [3] Business Recovery - Following Midea's acquisition, Little Swan's net profit surged over 400% in 2009, reaching 222 million yuan, and revenue returned to a growth trajectory [4] - In 2010, Midea integrated its subsidiary Rongshida with Little Swan, consolidating most of its washing machine manufacturing under the Little Swan brand while maintaining a dual-brand strategy [4] - Currently, Little Swan's product range includes washing and drying sets, washing machines, dryers, air conditioners, and refrigerators [4]