速卖通攻入亚马逊主场：“黑五”首日欧洲下载量反超

Core Insights - The 2025 Black Friday marked a significant shift in the e-commerce landscape, with AliExpress surpassing Amazon in download volume in Europe, indicating a direct challenge to Amazon's dominance in its core market [1][3]. Group 1: Market Performance - On the opening day of Black Friday 2025, AliExpress achieved higher download volumes than Amazon in Europe, showcasing its competitive strength [1]. - AliExpress has upgraded its "Super Brand Going Global Plan" and launched the "Brand+" exclusive channel to attract top brands from Amazon, leading to increased inventory levels in AliExpress overseas warehouses [3]. Group 2: Sales Achievements - During the overseas Double 11 event, at least 200 brands on AliExpress achieved sales volumes that were twice the daily average of Amazon, highlighting the platform's growing appeal [3]. - The Black Friday promotion is ongoing, with AliExpress creating a continuous sales window from November 8 to December 3, effectively merging the overseas Double 11 and Black Friday events [3].