大众报业集团党委书记、董事长、社长毕司东：开辟新赛道 培育增长极——大众报业集团组建山东数字文化集团的架构与思考

Core Insights - The establishment of Shandong Digital Culture Group is a significant step in the transformation of mainstream media, aligning with the national cultural digitalization strategy and aiming to enhance the cultural industry in Shandong province [1][2][3] - The digital culture industry is seen as a crucial area for the transformation and development of mainstream media, which is expected to drive high-quality growth in China's cultural sector [2][6] - The group's mission includes becoming a leading enterprise in the digital culture sector, developing key projects, and playing a pivotal role in the cultural digitalization strategy [8][10] Group 1: Strategic Objectives - The Shandong Digital Culture Group aims to be a core entity in the new cultural infrastructure of Shandong, focusing on the integration of technology, culture, and media [1][4] - The group is tasked with implementing the national cultural digitalization strategy and contributing to the cultural strong province initiative, with a goal to enhance the province's competitiveness in the digital culture field [8][10] - The group will focus on three main roles: developing leading enterprises, creating key projects, and exerting leadership in the digital culture industry [10][12] Group 2: Development Pathways - The group will adopt a four-pronged development strategy focusing on innovation in business models, technology application, government project integration, and market expansion [12][13] - Key tasks include expanding the cultural industry layout, enhancing cultural infrastructure, developing competitive products, and exploring new profit models [17][18] - The group will leverage government projects to strengthen its foundation and actively engage in market development to create value [15][16] Group 3: Innovation and Collaboration - The group emphasizes the importance of innovation in technology and business models to stay competitive in the rapidly evolving digital landscape [5][14] - Collaboration with various stakeholders, including government entities and private enterprises, is essential for resource sharing and project co-development [18][21] - The group aims to build a strong team capable of driving innovation and adapting to the demands of the digital culture era [19][20]