植物奶可替代牛奶？记者调查：超八成样本蛋白质含量不及牛奶

Core Insights - Oatly, the world's largest oat drink company, reported its first profitable quarter since going public in Q3 2025, highlighting strong growth in the Greater China region despite a challenging consumer environment [1][3] - The plant-based milk market in China has cooled since its peak in 2021, with investment and financing stagnating, and a decline in market share for plant-based milk products [1][3] - Oatly's marketing strategy emphasizes its products as "milk alternatives," but the nutritional content of many plant-based milks falls short compared to traditional cow's milk [2][11] Company Performance - Oatly achieved profitability for the first time in Q3 2025, marking a significant milestone for the company [1][3] - The company has expanded rapidly since entering the Chinese market in 2018, with over 9,500 retail and food service points by the end of 2020, reflecting a growth rate exceeding 450% [3] - Despite recent profitability, Oatly has faced challenges in maintaining market share and has been criticized for its marketing claims regarding nutritional superiority over cow's milk [22][24] Market Trends - The plant-based milk market in China has seen a decline in growth and investment since 2022, with many brands still positioning their products as "milk alternatives" [1][3] - A recent analysis of 23 plant-based milk products revealed that over 80% had lower protein content than cow's milk, and nearly 40% contained added oils and salts [2][11][20] - The nutritional content of plant-based milks often does not meet the standards set by cow's milk, particularly in terms of protein and calcium [11][17][24] Nutritional Analysis - Most plant-based milks analyzed contained less protein than cow's milk, with only 4 out of 23 products meeting or exceeding the protein content standard of cow's milk [11][12] - The calcium content in plant-based milks is often artificially added, and only 5 out of 23 products indicated calcium content, with many falling short of cow's milk levels [17][19] - Experts emphasize that while plant-based milks can serve as alternatives for those with lactose intolerance or dietary restrictions, they cannot fully replace the nutritional benefits of cow's milk for the general population [24][25]