Zhi Tong Cai Jing·2025-11-25 07:27Core Viewpoint - Prada's stock rose by 3.17% to HKD 46.22, with a trading volume of HKD 30.87 million, following the announcement of a property acquisition in Milan for EUR 66.588 million [1] Group 1: Property Acquisition - Prada has entered into an agreement with Ludo Due S.r.l. to purchase a property located at Via Orobia 3, Milan, Italy, for EUR 66.588 million [1] - The property spans approximately 14,800 square meters and consists of two connected parts [1] Group 2: Urban Development Impact - The property is situated in an area affected by the large-scale redevelopment and urban renewal project previously known as "Scalo di Porta Romana" [1] - This project includes the development of the Olympic Village for the 2026 Milan-Cortina Winter Olympics, new residential and office buildings, and a large park designed to have significant environmental impact and visual appeal [1] Group 3: Positive Regional Influence - The Prada Foundation project completed in 2015 has had a significant positive impact on the surrounding area, contributing to its revitalization [1] - The area has also seen investments and new headquarters established by other leading luxury brands [1]