PDD(US:PDD) Quan Jing Wang·2025-11-25 07:51Core Viewpoint - Pinduoduo's Q1 2025 financial report indicates a slowdown in revenue growth and a significant decline in net profit due to increased investments in supporting small and medium-sized businesses [1][5]. Revenue and Profit Summary - Pinduoduo's total revenue for Q1 2025 was 95.672 billion yuan, representing a 10% year-on-year growth, marking a continued slowdown in growth rate [1]. - The net profit attributable to ordinary shareholders was 14.7 billion yuan, a 47% decrease compared to the same period last year; non-GAAP net profit was 16.9 billion yuan, down 45% year-on-year [1][5]. Investment in Small and Medium-sized Businesses - Pinduoduo has launched a "100 billion support" policy to reduce operational costs for small and medium-sized businesses through fee waivers and subsidies [1][3]. - The company has increased its marketing expenses significantly, with sales and marketing costs rising to 33.4 billion yuan, a 43% increase year-on-year, primarily due to promotional and advertising activities [2][4]. Strategic Initiatives - The "Merchant Rights Protection Committee" was established to enhance communication with merchants and improve service mechanisms [5][6]. - Pinduoduo plans to invest an additional 100 billion yuan in consumer subsidies through various promotional activities to stimulate demand [6][8]. Long-term Growth Strategy - Pinduoduo's management emphasizes that the current investments are part of a long-term strategy to support merchants and ensure sustainable growth, even at the cost of short-term profits [5][8]. - The company aims to continue its high-quality development strategy, focusing on helping merchants navigate market challenges [8].