一财主播说 | 入职要姓“鼠”？三只松鼠：企业文化非强制 企业花名文化能否实践管理智慧？

Core Viewpoint - The recent controversy surrounding the practice of renaming employees with a prefix "鼠" (Squirrel) at Three Squirrels has sparked discussions about corporate culture and individual identity rights [1] Group 1: Company Culture - Three Squirrels has a cultural tradition of using the prefix "鼠" to enhance team cohesion and brand recognition, reflecting the company's playful and united characteristics [1] - The company clarified that this practice is not mandatory, and employees who choose not to participate will not face any penalties or workplace discrimination [1] Group 2: Industry Practices - The use of nicknames or pseudonyms in corporate culture is not unique to Three Squirrels, with other companies like Alibaba also adopting similar practices [1] - Experts in corporate culture suggest that linking employee names with brand symbols can theoretically enhance a sense of belonging and identity, but it may also create psychological pressure of being a "brand appendage" for employees [1]