Core Insights - The Guangzhou International Auto Show has commenced, with Volkswagen announcing its largest product offensive in history, planning to launch 21 new energy models by 2027 and expanding to 31 by 2029, highlighting its commitment to electrification and intelligent transformation in the Chinese market [1] Group 1: Strategic Focus - Volkswagen's CEO in China, Dr. Robert Cisek, emphasizes the rapid changes in consumer preferences in China, particularly in new energy vehicles, smart technology, and user experience, necessitating higher demands for technological development and product upgrades [2] - The company is committed to its "In China, For China" strategy, focusing on safety, quality, and reliability, adhering to over 8,000 engineering standards, and conducting over 300,000 kilometers of real-world testing for advanced driver assistance systems [2] Group 2: Product Development and Innovation - Volkswagen has reduced its product launch cycle by 30% through collaborations with local partners and its technology center in Hefei, aiming to enhance efficiency and lower system costs while developing autonomous driving technologies [3] - The company is developing localized multi-power platforms (CMP and CSP) to meet diverse consumer needs in China, with the CMP platform designed for A-class electric vehicles in collaboration with XPeng Motors [3] Group 3: Strategic Partnerships - Volkswagen has formed deep partnerships with local companies such as Horizon Robotics, XPeng Motors, Huawei, and CATL, achieving a 40% cost optimization while enhancing competitiveness in the rapidly changing Chinese market [4] - The company plans to offer a variety of power options by 2026, including pure electric vehicles with a range exceeding 700 kilometers, plug-in hybrids with over 100 kilometers of electric range, and range-extended electric vehicles with a total range exceeding 1,000 kilometers [4] Group 4: Long-term Vision - Volkswagen aims to differentiate itself through engineering rigor and long-term reliability, positioning itself as a trusted partner for consumers in China, with a focus on sustainable growth through local development and partnerships [5]
大众中国CEO齐泽凯:围绕四大核心,坚定推进“在中国,为中国”战略
Zhong Guo Qi Che Bao Wang·2025-11-25 08:26