Changan Makes Official Debut at São Paulo Auto Show, Launches Brand in Brazil

Core Insights - Changan Automobile officially launched its brand in Brazil at the São Paulo Auto Show, marking its entry into one of the world's largest automotive markets [1] - The company signed a cooperation agreement with CAOA to enhance its presence and deliver quality products and services to Brazilian consumers [1] Group 1: Brand Launch and Partnerships - Changan's debut in Brazil features the AVATR brand, which emphasizes "Emotive Luxury" and showcases innovative design and technology [3] - The partnership with CAOA involves a full-value chain collaboration, including R&D and after-sales services, to better cater to local consumer needs [4] - Brazilian supermodel Gisele Bündchen was announced as the brand ambassador, highlighting the collaboration's potential to enhance the driving experience for consumers [5] Group 2: R&D and Local Operations - Joint R&D efforts have been ongoing for over two years, involving more than 300 engineers from both China and Brazil [4] - The company has deployed over 100 test vehicles, accumulating over 1 million kilometers of test mileage to validate product performance [4] - Changan aims to advance localized R&D, manufacturing, and service operations in Brazil as part of its "Vast Ocean Plan" for global expansion [6] Group 3: Government Engagement - Brazilian President Luiz Inacio Lula da Silva visited Changan's booth at the Auto Show, expressing admiration for the vehicles' design and technology [6] - Lula acknowledged China's advancements in automotive manufacturing and conveyed high expectations for Changan's future in Brazil [6]