Ge Long Hui·2025-11-25 08:57Core Viewpoint - Chow Tai Fook (01929.HK) reported a slight decline in revenue but demonstrated resilience with stable profits, attributed to improved consumer sentiment and strategic brand transformation efforts [1][2]. Financial Performance - For the six months ending September 30, 2025, the company recorded a revenue of HKD 38.986 billion, a decrease of 0.5% year-on-year [1]. - Operating profit reached HKD 6.823 billion, reflecting a year-on-year increase of 0.7% [1]. - Shareholder profit amounted to HKD 2.534 billion, up 0.1% compared to the previous year [1]. - The company proposed an interim dividend of HKD 0.22 per share [1]. Market and Sales Insights - The group experienced a recovery in same-store sales in mainland China and Hong Kong-Macau markets, indicating the effectiveness of their focus on store productivity optimization [1]. - The total sales of the key signature pricing product series reached HKD 3.4 billion, with the contribution of priced jewelry to retail value in the mainland market increasing from 27.4% to 31.8% year-on-year [2]. - The launch of the high-end jewelry series "He Mei Dong Fang" in June marked a significant milestone in the brand's transformation, reinforcing Chow Tai Fook's position as a leading global jewelry brand [2].