五粮液陈年酒拍卖专场成交逾449万元 陈年名酒市场热度不减

Core Insights - The auction of "Da Guo Nong Xiang - Wuliangye Aged Collection" held by China Guardian on November 24 showcased the active state of the aged liquor market, with a total transaction amount of 4.49075 million yuan [2] - This auction marked the first time aged Wuliangye was presented in a dedicated session, featuring 47 lots and a total of 948 bottles, including various commemorative and historical products [2] - The auction results highlighted three major trends in the aged liquor market: the continued strength of top brands with cultural and historical value, the high demand for well-preserved and orderly circulated premium products, and the resilience of high-end aged liquor as an investment [2] Company Insights - Wuliangye's performance in the auction serves as a testament to its over a thousand years of brewing heritage and deep brand foundation [3] - The company aims to solidify its development foundation through consistent quality pursuit and expand its value boundaries via ongoing brand upgrades, establishing an irreplaceable corporate "moat" [3] - Wuliangye is positioned to maintain its leadership in the high-end aged liquor market, showcasing the strength of China's leading liquor brand [3]