BILIBILI(US:BILI) Yang Zi Wan Bao Wang·2025-11-25 09:08Core Insights - The mobile game "Dudu Face Prank" is set to launch its public test in China on December 18, with a significant pre-registration volume nearing 2 million [2][4]. Group 1: Game Popularity and Market Position - "Dudu Face Prank" has gained substantial popularity in overseas markets, ranking among the top three popular 2D mobile games in South Korea alongside "NIKKE" and "Blue Archive" [4]. - The game has consistently topped the sales charts for 2D games in South Korea within a year and a half of its launch [4]. Group 2: Unique Gameplay Features - The game differentiates itself in a market characterized by high intensity and time-consuming gameplay by offering a "lightweight" playstyle focused on relaxation [6]. - Daily gameplay is designed to be completed in approximately 10 minutes, contrasting with the typical 30-60 minutes required for daily tasks in traditional mobile games [6]. - An innovative "full-scene interactive face-sculpting" mechanism allows players to manipulate characters in a tactile manner, enhancing emotional release through gameplay [6].