Core Viewpoint - The launch of the "Le You Guangdong" series of cultural tourism maps is a significant initiative aimed at enhancing consumer engagement during the "Yue Enjoy Warm Winter Le You Guangdong" consumption season, which runs from November 2025 to March 2026 [1][2]. Group 1: Map Features and Offerings - The series of maps integrates high-quality cultural tourism resources across Guangdong's 21 cities, including museums, public libraries, cultural centers, art galleries, and tourist attractions [2][3]. - The first batch of maps covers seven categories: museums, libraries, cultural centers, art galleries, tourist attractions, natural reserves, and botanical gardens, offering diverse tourism products such as ecological sightseeing, educational research, coastal cycling, and intangible cultural heritage experiences [1][2]. - The maps feature 61 second-level or above museums, 93 national first-level libraries, 93 key cultural venues, and 24 major state-owned art galleries, providing services like easy access to opening hours, quick venue location, precise route navigation, real-time exhibition updates, and audio guides for cultural relics [2][3]. Group 2: Technological Integration and User Experience - The maps utilize advanced technologies such as big data and AI to enhance the tourism service model, shifting from "people finding services" to "services finding people," thereby improving convenience and accuracy in service access [3]. - The integration of quality merchant resources and a diverse product system extends to dining, accommodation, transportation, shopping, and entertainment, creating a "one-stop" travel experience [3]. Group 3: Natural Resources and Biodiversity - Guangdong boasts rich natural resources, with significant biodiversity, including 71% of the province's wild higher plants and 66% of terrestrial wild vertebrates concentrated in just 1% of its land area [4]. - The "Le You Guangdong" maps promote 30 natural reserves and 20 botanical gardens, highlighting the province's commitment to biodiversity conservation and public sharing of its natural heritage [3][4]. - The province is recognized as the birthplace of China's first nature reserve and the first to establish both a national park and a national botanical garden, showcasing its leadership in ecological protection [3][4]. Group 4: Future Developments - The initiative is seen as a new starting point for promoting the integration of cultural tourism development and enhancing consumer engagement, with plans for continuous collaboration among relevant departments to optimize map features and enrich content [4].
“乐游广东”文旅地图发布,一键解锁“文旅+林业”七类资源
2 1 Shi Ji Jing Ji Bao Dao·2025-11-25 09:48