桂格推出中国第一个发酵燕麦片产品

Core Insights - Quaker has launched China's first fermented oat product, utilizing specialized fermentation technology to enhance gut health for consumers [1][3] Group 1: Product Development - The new product incorporates fermented oat powder, which has been developed over three years, enhancing nutritional absorption by breaking down large molecules into smaller, more absorbable active substances [3] - The fermentation process introduces five selected probiotics, resulting in beneficial metabolites known as postbiotics, which work alongside prebiotics found in oats to promote gut health [3][4] Group 2: Health Benefits - A 30-day human trial conducted in collaboration with Southeast University showed significant improvements in gut comfort, beneficial gut bacteria, and immune inflammatory factors among participants [4] - The combination of oat prebiotics and fermented postbiotics in the product, branded as "Quaker Super Fiber Q," aims to enhance gut health and self-care capabilities [4] Group 3: Market Positioning - Quaker's new product is positioned to address the common gut health issues faced by over 80% of Chinese consumers, such as abdominal pain, bloating, and constipation, which are often not widely recognized [5] - The product is designed to meet the increasing demand for functional and health-oriented food options among Chinese consumers, who seek to improve their dietary habits [5] Group 4: Brand Strategy - Quaker is launching a "30 Days to Rebalance" challenge on social media to encourage consumers to improve their gut health through consistent consumption of the new fermented oat product [5] - The brand's new mission reflects a commitment to bridging traditional dietary wisdom with modern consumer needs, aiming to provide balanced nutrition for various life stages [6]