欧派“情感战略”破局家居红海，多元家庭关系成新增长引擎

Core Insights - The home decoration industry is becoming increasingly competitive, with companies transitioning from rigid product transactions to emotional value resonance, and Oppein's strategic adjustments align well with industry transformations [1] Group 1: Market Trends - Oppein is redefining the concept of "home and love" by stepping outside traditional family scenarios to address new relationship dynamics such as divorced parents, unmarried couples, and friends living together, reflecting changes in social structures and evolving consumer demands [1] - The emotional marketing strategy of Oppein has been consistent over the years, and the recent deep integration of brand philosophy with diverse family needs is aimed at building a competitive moat through the exploration of emotional value [1] Group 2: Business Model - The "emotional co-creation" business model adopted by Oppein aligns with the industry's shift from transaction-driven to value-driven development, providing core momentum for long-term growth and offering a replicable business logic for industry value reconstruction [1]