四川长虹发布“山水间”空调 引领健康“轻养”新生活

Core Viewpoint - Sichuan Changhong officially launched the "Shanshuijian" air conditioner, aiming to transition air conditioning from a "temperature and humidity regulator" to an "active health air creator," promoting a new lifestyle paradigm of "light home care" [1] Group 1: Product Features and Innovations - The "Shanshuijian" air conditioner features an AI collaborative system that allows for one-click control of multiple parameters such as temperature, humidity, fresh air, negative oxygen ions, and cleanliness, creating an indoor "microclimate" close to natural environments [1] - The air conditioner boasts an APF energy efficiency ratio of 5.6, significantly exceeding national一级能效 standards, with potential electricity savings of up to 42% [1][2] - The product can generate up to 136 million negative oxygen ions per cm, and it demonstrated rapid air purification capabilities in a smoke-filled environment, restoring clarity in just over 2 minutes [2] Group 2: Market Performance and Strategy - The domestic air conditioning market is experiencing growth due to high temperatures and "trade-in" subsidy policies, with retail volume expected to reach nearly 45 million units in the first half of 2025, a year-on-year increase of 19.7% [2] - Retail sales are projected to exceed 140 billion yuan in the same period, reflecting a 21.2% year-on-year growth [2] - Sichuan Changhong's air conditioning business produced approximately 8.8 million units and sold about 8.38 million units in the first half of 2025, achieving revenue of approximately 11.6 billion yuan, a year-on-year increase of 35.49% [3] Group 3: Business Expansion and User Engagement - The company has initiated a "User Experience Officer Co-creation Plan," inviting partners nationwide to experience the new product for free, with feedback directly contributing to product optimization [2] - Sichuan Changhong operates four production bases in Mianyang, Zhongshan, Indonesia, and Pakistan, covering a range of products including household split air conditioners and commercial central air conditioning [2] - The company is focusing on technological innovation and rapid product iteration to meet market demands, enhancing user experience through integrated online and offline operations [3]