波兰对苹果(AAPL.US)发起反垄断调查,指控ATT隐私政策限制广告市场竞争
AppleApple(US:AAPL) 智通财经网·2025-11-25 11:16

Core Viewpoint - The Polish Office of Competition and Consumer Protection (UOKiK) has initiated an investigation into whether Apple is restricting competition in the mobile advertising market through its privacy policy, specifically the App Tracking Transparency (ATT) framework introduced in 2021 [1][2] Group 1: Investigation Details - UOKiK is examining Apple's ATT policy, which applies to iOS and iPadOS versions 14.5 and above, to determine its impact on competition in the mobile advertising sector [1] - The agency highlights that Apple's definition of "tracking" may lead to different consent requests for personalized ads, potentially giving Apple an advantage over independent app publishers [1][2] Group 2: Implications and Reactions - UOKiK's chairman Tomasz Chróstny expressed concerns that the wording and design of consent information may mislead users regarding privacy protection, thereby enhancing Apple's competitive position in the advertising market [2] - Apple claims that the ATT framework is designed to empower consumers to control whether companies can track their activities, asserting that opposition from the data tracking industry is expected [2] - UOKiK noted that similar investigations are ongoing in Germany, Italy, and Romania, and that a French regulatory body previously fined Apple €150 million for related issues [2]

波兰对苹果(AAPL.US)发起反垄断调查,指控ATT隐私政策限制广告市场竞争 - Reportify