不登山不打猎，为何年轻人抢穿“猎装”？

Group 1 - The article highlights the resurgence of hunting apparel, particularly Barbour jackets, which have transitioned from rural aristocracy to urban fashion statements for the new middle class [1][2][4] - Barbour, founded in 1894, originally provided functional clothing for sailors and fishermen, but has evolved into a symbol of heritage and quality, appealing to modern consumers seeking sustainable fashion [2][4] - The rise of Barbour in the Chinese market is closely linked to the emergence of the new middle class, with projections indicating an increase of 80 million middle-class and affluent individuals by 2030, contributing to market resilience [4][9] Group 2 - The hunting apparel trend reflects a cultural expression of outdoor aesthetics, aligning with the "old money" style that emphasizes understated luxury and quality [10][12] - The popularity of hunting jackets signifies a return to "slow fashion" and practicality, with consumers valuing durability and timeless aesthetics over fast fashion [12][14] - The inclusion of young female consumers in the hunting apparel market has revitalized the trend, breaking traditional gender boundaries and increasing brand engagement on social media [14][16] Group 3 - The outdoor consumption trend has seen significant growth, with a 90% increase in outdoor sports users since 2019, indicating a shift in consumer interests towards outdoor lifestyles [17][23] - The concept of "outdoor lifestyle" is becoming integrated into urban settings, with over 60% of surveyed users wearing sports apparel while shopping, reflecting a blend of fashion and outdoor culture [24][32] - The narrative around outdoor products is shifting from hard functionality to soft storytelling, focusing on consumers' aspirations for an ideal lifestyle rather than just the products themselves [32][33]