山西汾酒：张永踊出任汾酒销售公司董事长

Core Viewpoint - Shanxi Fenjiu has announced a significant personnel change with Zhang Yongyong officially appointed as the Chairman of Fenjiu Sales Company, indicating a strategic shift in leadership during a challenging period for the Chinese liquor industry [1][2]. Company Summary - The announcement of the new management team includes key figures such as Vice General Manager and Chief Accountant Wang Huai, and Board Secretary Xu Zhifeng, highlighting a focus on leadership stability [1]. - Zhang Yongyong has a long history with the company, having joined in 1993 and progressively advancing through various sales roles, which positions him well to navigate the current market challenges [2]. - In a recent performance briefing, Zhang noted that the liquor industry is undergoing a deep adjustment, with Fenjiu implementing measures like promoting sales and reducing inventory to adapt to the changing landscape [2]. Industry Summary - The Chinese liquor industry is currently experiencing a significant transformation from a model focused on "scale expansion" to one emphasizing "value enhancement," reflecting a broader shift in market dynamics [2]. - The industry is facing a slowdown in performance, which Zhang attributes to this transition, suggesting that companies must prioritize efficiency and innovation over mere volume growth [2].