小桔充电更名滴滴充电 正式启用全新品牌标语
DiDiDiDi(US:DIDIY) Huan Qiu Wang·2025-11-25 11:53

Core Viewpoint - The company has rebranded from "小桔充电" to "滴滴充电" to enhance user experience and establish itself as the preferred charging service brand for electric vehicle owners [1][3]. Group 1: Company Overview -滴滴充电, a subsidiary of Didi, was established in 2018 with the mission of providing convenient, safe, and efficient charging services through a nationwide charging network [3]. - The rebranding signifies a comprehensive upgrade in service commitment, focusing on improving user experience across four key areas: accessibility, charging efficiency, speed, and safety [3]. Group 2: Service Enhancements -滴滴充电 aims to create charging stations within 3 kilometers of users, covering over 62,000 charging stations across more than 270 cities in China, addressing the "finding a charging station" challenge [5]. - The charging station availability rate is over 97%, and the company has introduced an industry-first "jump gun compensation" service to address user pain points related to charging interruptions [5]. - The charging process has been expedited, with features like "fast charging gun" coverage and an average startup time reduced to around 10 seconds, while charging speed has improved by an average of 8% [5]. - Safety measures, including the "Battery Health Guardian," have been implemented to ensure a secure charging experience [5]. Group 3: Industry Collaboration - The annual partner conference featured experts from various institutions, including the National Development and Reform Commission and Tsinghua University, discussing high-quality industry development and strategies to enhance user service experience [5].