懋源鏖战166轮超50亿摘得东三环宅地，新盘单价有望突破10万

Core Viewpoint - The Beijing land market is experiencing a significant resurgence, highlighted by a competitive bidding process for a rare residential land parcel in Chaoyang District, which was won by Maoyuan for 5.024 billion yuan, reflecting a premium of 18.21% over the starting price [1][2]. Group 1: Bidding Process - The land parcel, covering approximately 28,900 square meters with a planned construction area of 80,800 square meters, had an initial bidding price of 4.25 billion yuan [3]. - Seven real estate companies participated in the bidding, which lasted for 2 hours and involved 166 rounds of competitive offers, showcasing strong market interest [2][3]. - The bidding saw intense competition primarily between Maoyuan and Zhongjian Jiuhua, with other companies like Jinsui and Yuexiu also joining later in the process [3]. Group 2: Location Advantages - The land is strategically located near Beijing University of Technology and is well-served by public transportation, being only about 100 meters from the North Gongda West Gate subway station [4]. - The surrounding area boasts multiple commercial complexes, including Chaoyang He Shenghui and Yansha Outlets, enhancing its appeal for diverse consumer needs [4]. - Quality medical and educational resources are available nearby, including top hospitals and schools, which further increase the attractiveness of the location [4]. Group 3: Market Implications - The successful bid is expected to push future project prices in the area to exceed 100,000 yuan per square meter, reflecting the high demand and limited supply in the Beijing CBD region [6][7]. - The current market shows a scarcity of new housing, with older second-hand properties dominating the landscape, indicating a structural mismatch between aging stock and improvement demand [7]. - The anticipated project will likely offer larger units (120-180 square meters) to meet the demand for improved housing options in the area, filling a significant market gap [7].