MENGNIU DAIRY(HK:02319) Zhong Guo Jin Rong Xin Xi Wang·2025-11-25 13:10Core Viewpoint - The 2025 Panda Carnival Gala, featuring the new IP characters "Rui Rui" and "En En" from Mengniu's infant formula brand Ruibaoen, emphasizes the brand's commitment to protecting both the national treasure of pandas and the health of Chinese babies [1][2][5]. Group 1: Brand and Cultural Integration - The 2025 Panda Carnival Gala is a key event of the Global Panda Partners Conference, showcasing the unique charm of pandas in international exchanges and promoting local cultural tourism integration [2]. - Mengniu Ruibaoen's sponsorship aligns with its core brand philosophy of "national treasure-level protection," resonating with the symbolic significance of pandas as China's national treasure [2][5]. - The brand has initiated the "Protecting Panda Mother and Baby Rui Rui & En En" public welfare project since 2020, adopting two giant pandas and continuously donating to the China Panda Protection Research Center [2][3]. Group 2: Research and Innovation - Ruibaoen has established a strong foundation in research, focusing on breast milk studies and lipid innovation, and has introduced the globally first patented formula with "Mother Source MLCT" [5][6]. - The brand has also innovatively applied Sn-2 DHA and Sn-2 ARA in infant formula, launching the world's first "double Sn-2" infant formula product to enhance both brain and body nutrition [5]. - Ruibaoen is the first domestic dairy brand to achieve self-research and production of HMOs, breaking through core raw material challenges and gaining FDA certification [5][6]. Group 3: Social Responsibility and Public Engagement - The brand's efforts in panda protection and family health reflect its commitment to social responsibility, aiming to ensure healthy growth for Chinese babies [5][7]. - Ruibaoen's collaboration with the Panda Carnival and participation in various cultural and scientific activities enhance public awareness of animal and ecological protection [6]. - The brand's initiatives contribute to a comprehensive "protection system" that integrates technology, culture, product innovation, and ESG governance [6].